William Hill Casino

Overview

William Hill is one of the most recognizable names in UK betting, tracing back to 1934 when its founder opened a credit-based bookmaking business, well before the 1960 legalization of betting shops let the brand expand onto the British high street. It launched online betting in 1998, among the first bookmakers to do so, and today runs a combined sportsbook and casino product under continued UK Gambling Commission licensing. In July 2022, William Hill was acquired by Evoke plc, formerly 888 Holdings, in a deal worth £2.2 billion. That's directly relevant to this review because Evoke plc also owns and operates 888 Casino, reviewed separately on this site, making William Hill and 888 Casino genuine sister brands under the same corporate umbrella, a relationship worth disclosing plainly rather than treating William Hill as a fully independent operator.

That corporate consolidation doesn't erase William Hill's own identity. It remains one of the UK's oldest and most recognized betting names, continues to operate under UK Gambling Commission licensing, and for players who value brand longevity paired with tier-one regulatory oversight, that combination still counts for something against offshore-licensed competitors reviewed elsewhere on this site.

Quick Facts

Category	Details
Operator	Evoke plc (formerly 888 Holdings), acquired William Hill in July 2022
Licence	UK Gambling Commission, licence number 039225
Established	Founded 1934; online since 1998
Software providers	25+ studios, including Play'n GO, Evolution, NetEnt, Microgaming, IGT, ELK Studios, Thunderkick
Game library	Reportedly 2,500+ titles
Live dealer	Yes, reportedly 150+ tables via Evolution, Ezugi, and Playtech
Welcome bonus	100% deposit match up to €300, 25x wagering, casino product only
Payment methods	Debit cards, PayPal, Trustly, and other UKGC-standard e-wallets and bank transfers
Mobile	Responsive browser site plus dedicated apps
Support	Live chat, email, and phone

Welcome Bonus and Ongoing Promotions

The headline offer for William Hill's casino product specifically is a 100% deposit match up to €300, with a 25x wagering requirement applying to bonus wins before they become withdrawable. It's worth being precise about scope here: this offer applies to the William Hill Casino product itself and is distinct from promotions run on William Hill's sportsbook side or its separate "Vegas" slots section, both of which have historically featured their own offers, including no-deposit free spins at times, with their own separate terms. Because William Hill runs multiple products under one umbrella brand, it's easy to see one offer advertised on the main site and land on a different one when navigating specifically to the casino section, so confirming which product's promotion applies before depositing is worth the extra step. A 25x wagering requirement sits in the middle of the typical range for comparable UK-licensed brands, though the specific games that count toward clearing it and the time window should be checked in the current terms.

Games and Software

William Hill's casino library runs to roughly 2,500 titles sourced from more than 25 studios, including Play'n GO, Evolution, NetEnt, Microgaming, IGT, ELK Studios, and Thunderkick, a breadth consistent with an operator of William Hill's scale. Live dealer is a real strength: reportedly more than 150 tables spanning European roulette, blackjack, Hold'em, baccarat, and three-card poker, streamed by Evolution, Ezugi, and Playtech, with periodic cashback promotions on live losses. Because William Hill also runs a distinct "Vegas" slots product alongside the main casino, players may find some navigation overlap between the two sections, so it's worth exploring both directly rather than assuming a single unified catalogue.

Banking, Payments and Withdrawals

As a UK Gambling Commission-licensed operator, William Hill supports the standard range of regulated payment methods, including debit cards, PayPal, Trustly, and other established e-wallets and bank transfers, with specific options depending on player location. Withdrawal speed varies by method: PayPal and Trustly withdrawals typically clear within 24 hours, while debit card withdrawals take one to three business days, with overall processing (including review) generally landing in the 24-to-72-hour range. Given William Hill's shared corporate infrastructure with 888 under Evoke plc, banking systems may continue to evolve as the two brands' backends integrate further, so checking current options directly in the cashier is worthwhile.

Mobile Experience

William Hill offers a well-developed mobile experience through both a responsive browser site and dedicated apps, reflecting its status as a long-established, resource-backed operator. The mobile product generally mirrors the desktop casino and sportsbook offering, letting players move between betting and casino play from a single account on their phone or tablet, with the app providing the more polished, app-store-native experience for regular players.

Licensing and Safety

William Hill holds a UK Gambling Commission licence (number 039225), placing it under one of the most rigorous regulatory regimes in the online gambling industry, with strict requirements around player fund protection, responsible gambling tools, and dispute resolution. The 2022 acquisition by Evoke plc is a genuine structural change worth understanding: William Hill and 888 Casino now share ultimate ownership, and while both continue to operate as distinct, separately licensed products, the shared parent company means back-end integration is an ongoing process rather than a finished state. There's no indication of any regulatory issue tied to the acquisition itself; this is a disclosed corporate consolidation, not a licensing red flag.

Customer Support

Support is available through live chat, email, and phone in many cases, backed by an extensive FAQ and help center, consistent with William Hill's scale as a major, long-running UK brand now under the Evoke corporate structure. Live chat is generally the fastest route for time-sensitive account or payment questions, with phone and email better suited to more detailed inquiries.

Verdict and Rating

William Hill earns a 4.3 out of 5 in our editorial assessment. It combines genuine brand history dating back to 1934 with the regulatory reassurance of UK Gambling Commission licensing, a genuinely broad game library, and a strong live dealer section running over 150 tables. Its 2022 acquisition by Evoke plc, which also owns 888 Casino, gives it a disclosed sister-brand relationship worth knowing about rather than a hidden conflict of interest. The casino-specific welcome offer, a 100% match up to €300 with 25x wagering, is solid if unspectacular next to some competitors' headline figures, and the main practical thing to watch for is not confusing it with William Hill's separate sportsbook and Vegas-slots promotions. For players who prioritize a long-standing, properly regulated UK brand over the single largest bonus figure on the market, William Hill remains one of the stronger, more dependable choices in this review set.

Frequently Asked Questions

Is William Hill Casino legit and safe to play at? Yes. It's licensed by the UK Gambling Commission (licence 039225), one of the most rigorous regulatory bodies in online gambling, and has operated continuously since launching online betting in 1998.

Is William Hill owned by 888 Casino? Not quite, but they're sister brands. Both are owned by Evoke plc (formerly 888 Holdings), which acquired William Hill in July 2022 for £2.2 billion. They remain separate, independently licensed products under shared ownership.

What is the William Hill Casino welcome bonus? A 100% deposit match up to €300 with a 25x wagering requirement, applying specifically to the casino product rather than William Hill's sportsbook or Vegas slots sections, which run separate offers.

How many games does William Hill Casino offer? Reportedly around 2,500 titles from more than 25 software studios, including Play'n GO, Evolution, NetEnt, Microgaming, and IGT, plus a live dealer section with 150+ tables.

How long do withdrawals take at William Hill Casino? PayPal and Trustly withdrawals typically arrive within 24 hours. Debit card withdrawals take one to three business days. Overall processing, including review, generally falls in the 24-to-72-hour range.

Does William Hill have a mobile app? Yes. William Hill offers both a responsive mobile browser site and dedicated apps, letting players access casino and sportsbook products from a single account on a phone or tablet.